← Brand Metadata

Reference

Where the data comes from

Two layers feed every page: the brand (set once) and the page (per page). For each output, the platform uses the first value that exists.

Page field Brand field Derived / default

How to read each row: the source fields are listed left to right. The platform uses the first one that has a value; if it is empty, it falls through to the next. The colour tells you where the field lives. So the rule is always: page wins, otherwise brand, otherwise a sensible default. The ⇒ shows the tag it becomes.

Open Graph tags

Page.OgTitle→ Page.PageTitle→ Brand.BrandName ⇒og:title
Page.OgDescription→ Page.MetaDescription→ Brand.Description ⇒og:description
Page.OgImage→ BrandSetting.OgDefaultImage→ brand logo ⇒og:image
BrandSetting.OgSiteName→ Brand.SiteName→ Brand.BrandName ⇒og:site_name
BrandSetting.CanonicalDomain+ page path ⇒og:url
Page.MetadataContentType ⇒og:type (website or article)

The twitter:* tags mirror these values. twitter:card is always summary_large_image; twitter:site is the brand's X profile (from social links).

schema.org properties

The JSON-LD blocks reuse the resolved values above, plus a few of their own:

resolved og:site_name ⇒Organization.name, WebSite.name
BrandSetting.MetaLogo→ brand logo ⇒Organization.logo
BrandSetting.SocialProfilesJson ⇒Organization.sameAs
Brand.Description ⇒Organization.description
Page.DatePublished→ page created date ⇒Article.datePublished
Page.AuthorName / AuthorUrl→ the Organization ⇒Article.author

Worked example: a Grounded article

Same colours: amber values come from the brand, blue values from the page.

What is in the database

Brand.OgSiteNameGrounded
Brand.CanonicalDomaingoire.grounded.singles
Brand.MetaLogogrounded-logo.png
Brand.SocialProfilesfacebook, instagram, x
Page.OgTitle(empty)
Page.PageTitleThe Logic of Local
Page.OgImagehero.jpg
Page.MetadataContentTypeArticle
Page.AuthorNameThe Grounded Team

What the page emits

og:titleThe Logic of Local
og:site_nameGrounded
og:imagehero.jpg
og:typearticle
Organization.nameGrounded
Organization.sameAsfacebook, instagram, x
Article.authorThe Grounded Team
Article.datePublished2026-05-07

og:title is blue because Page.OgTitle was empty, so it fell through to Page.PageTitle (still a page field).

The two page types

Every page emits Organization + WebSite + BreadcrumbList. An Article page adds one more block and switches og:type. That is the only structural difference.

Standard page (og:type=website)

[
  { "@type": "Organization",
    "name": "Grounded",
    "url": "https://goire.grounded.singles",
    "logo": "https://.../grounded-logo.png",
    "sameAs": ["...facebook","...instagram","...x"] },

  { "@type": "WebSite",
    "name": "Grounded",
    "url": "https://goire.grounded.singles" },

  { "@type": "BreadcrumbList",
    "itemListElement": [ Home, About ] }
]

Article page (og:type=article)

[
  { "@type": "Organization", ... },
  { "@type": "WebSite", ... },
  { "@type": "BreadcrumbList", ... },

  { "@type": "Article",
    "headline": "The Logic of Local",
    "image": "https://.../hero.jpg",
    "datePublished": "2026-05-07",
    "dateModified": "2026-05-07",
    "author": { "name": "The Grounded Team" },
    "publisher": { "@type": "Organization",
                   "name": "Grounded" },
    "inLanguage": "en-IE" }
]

See the full, validating pages: Standard example and Article example.

Quick field reference

Brand fields (set once)

OgSiteNamesite name
OgDefaultImagedefault share image
MetaLogologo for schema
CanonicalDomainwhich domain to use
SocialProfilessocial links (sameAs)
Descriptionbrand description

Page fields (per page)

OgTitle / OgDescription / OgImageoverrides
PageTitle / MetaDescriptionfallbacks
MetadataContentTypeStandard or Article
ArticleSchemaTypeArticle or BlogPosting
DatePublished / DateModifiedarticle dates
AuthorName / AuthorUrlarticle author

What about IsIndexingAllowed? It is not part of Open Graph or schema.org. It only sets the page's robots meta tag (index vs noindex), which tells search engines whether to list the page. A page set to noindex still gets its full share card and schema, because sharing is separate from indexing.

Rules: all URLs and images are absolute https://; share images and logos are raster (PNG/JPG/WebP), never SVG; optional values (sameAs, twitter:site, the Article block) are omitted entirely when empty.

Note: field names reflect the develop build. Brand metadata columns live on BrandSetting; the rest on Brand and Page.